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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg</image:loc>
      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/d4af5aa6-ad00-42ae-b431-61339b9e5cb3/katy-ratican-headshot-2023.jpg</image:loc>
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      <image:caption>Katy Ratican, freelance Manchester-based copywriter. Loves writing; hates writing about herself in the third person</image:caption>
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  <url>
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  <url>
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  <url>
    <loc>https://www.katyratican.com/social-media-refresher-workshop</loc>
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    <lastmod>2026-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/81ad5924-43e6-4d7e-a9a9-2f44c12147af/katy-ratican-content-refresher.jpg</image:loc>
      <image:title>Social media refresher workshop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
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      <image:title>Power hour - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/0637e3a1-a776-4204-b45b-cbf12d8da184/katy-ratican-digital-power-hour-250-three-hour-block.jpg</image:loc>
      <image:title>Power hours - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.katyratican.com/ai-copy-editing</loc>
    <changefreq>daily</changefreq>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/2e7abc63-c8fd-4956-8479-446e656210cc/ai-copy-editing.jpg</image:loc>
      <image:title>AI copy editing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <changefreq>daily</changefreq>
    <priority>0.75</priority>
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  </url>
  <url>
    <loc>https://www.katyratican.com/portfolio/cheadle-civic-society</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/1772026557026-7N3L8WTO3R72QEZY6ALC/cheadle-civic-society-logo.jpg</image:loc>
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  <url>
    <loc>https://www.katyratican.com/portfolio/university-of-bath-climate-action-project</loc>
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    <priority>0.5</priority>
    <lastmod>2023-04-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/4a11ce33-9ed2-4fd7-a935-eaa673315d0d/Climate_ActionUoB_Logo-Colour_Landscape.png</image:loc>
      <image:title>Work - University of Bath</image:title>
      <image:caption>Climate Action at University of Bath</image:caption>
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  <url>
    <loc>https://www.katyratican.com/portfolio/radiator-outlet</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/6eb0477c-817c-4087-b299-385bda449c83/radiator-outlet.jpg</image:loc>
      <image:title>Work - Radiator Outlet</image:title>
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    <image:image>
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      <image:title>Work - Radiator Outlet - Make it stand out</image:title>
      <image:caption>Radiator Outlet advertorial copy for Design Buy Build Magazine.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/df6117d2-205f-48cf-8706-09ba90eee041/designer-radiators-radiator-outlet.png</image:loc>
      <image:title>Work - Radiator Outlet - Make it stand out</image:title>
      <image:caption>© Radiator Outlet</image:caption>
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  </url>
  <url>
    <loc>https://www.katyratican.com/portfolio/goodrays-cbd</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/0365d0d3-db4a-4406-bfd1-77809f848922/goodrays-logo.png</image:loc>
      <image:title>Work - Goodrays</image:title>
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  <url>
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    <lastmod>2026-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/4fa9a187-375d-4cc5-84f1-f816cc3676ab/johnson-and-johnson-vision-logo.jpg</image:loc>
      <image:title>Work - Johnson &amp; Johnson Vision</image:title>
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  <url>
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    <lastmod>2022-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/14df5a1f-286c-41e7-aca8-d4d0bceb0fb7/exam-papers-plus.png</image:loc>
      <image:title>Work - Exam Papers Plus - Make it stand out</image:title>
      <image:caption>exampapersplus.co.uk</image:caption>
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  <url>
    <loc>https://www.katyratican.com/portfolio/disney-digital-content-example</loc>
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    <lastmod>2022-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/097de3ca-bf4e-46a2-9ddf-ec8bf11d4a2c/disney-star-wars-takeover-rey.PNG</image:loc>
      <image:title>Work - Disney - Make it stand out</image:title>
      <image:caption>Star Wars: The Force Awakens takeover on Disney.co.uk</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/eaf50055-c6f5-4182-9b7c-d34ecca5a46b/disney-inspired-article.png</image:loc>
      <image:title>Work - Disney - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.katyratican.com/portfolio/detail-marketing-seo-example</loc>
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    <lastmod>2024-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/cb94a209-b18e-4869-a95f-af9ece0bca35/detail-marketing-seo-homepage.png</image:loc>
      <image:title>Work - Detail Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.katyratican.com/portfolio/prickly-cards-content-project</loc>
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    <lastmod>2025-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/39fdf7c7-f81c-4d70-9dc1-5371a8c8c6d7/prickly-cards-homepage-may-2025.png</image:loc>
      <image:title>Work - Prickly Cards - Make it stand out</image:title>
      <image:caption>PricklyCards.com (Using Shopify)</image:caption>
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  </url>
  <url>
    <loc>https://www.katyratican.com/portfolio/vodfone-rewrite-project-example</loc>
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    <priority>0.5</priority>
    <lastmod>2022-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/eb4281de-0c1b-41ad-a4e8-f7fe98f5d8c3/vodafone-business.png</image:loc>
      <image:title>Work - Vodafone - Make it stand out</image:title>
      <image:caption>Vodafone Business – vodafone.com</image:caption>
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  <url>
    <loc>https://www.katyratican.com/portfolio/chalkboard-seo-project-example</loc>
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    <lastmod>2024-03-13</lastmod>
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      <image:title>Work - Chalkboard - Make it stand out</image:title>
      <image:caption>Chalkboard – A separate local phone number for work</image:caption>
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  <url>
    <loc>https://www.katyratican.com/portfolio/alexander-audiology-website-copy-example</loc>
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    <priority>0.5</priority>
    <lastmod>2024-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/08115c58-433f-46c0-a3c7-d55db55cd625/alexander-audiology-homepage.png</image:loc>
      <image:title>Work - Alexander Audiology - Make it stand out</image:title>
      <image:caption>Chalkboard – A separate local phone number for work</image:caption>
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  <url>
    <loc>https://www.katyratican.com/portfolio/pee-paediatric-services-peeps-sale-m33</loc>
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    <priority>0.5</priority>
    <lastmod>2024-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/91f210c2-4ec7-435d-97ad-540df39da5df/peeps-clinic-website.png</image:loc>
      <image:title>Work - Pee Paediatric Services (PeePS) - Make it stand out</image:title>
      <image:caption>Chalkboard – A separate local phone number for work</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.katyratican.com/portfolio/life-in-sale</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/d8bbebfd-68f1-4b39-9e52-a84ac1f61360/life-in-sale-desktop-homepage-may-2025.png</image:loc>
      <image:title>Work - Life in Sale - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.katyratican.com/portfolio/cold-fleet-logistics-copywriting-project</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/bcf64523-31b7-4879-8cd4-69c4b6d7ac4e/cold-fleet-logistics-homepage-june-2024.png</image:loc>
      <image:title>Work - Cold Fleet Logistics - Make it stand out</image:title>
      <image:caption>Chalkboard – A separate local phone number for work</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.katyratican.com/portfolio/meerkatworks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/726d0179-dc5b-4846-a488-56f800b21920/meerkatworks-homepage-june-2024.png</image:loc>
      <image:title>Work - MEERKATworks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.katyratican.com/portfolio/be-ev-website-project-example</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/667a1553-7a02-43ff-8bee-81516f5a0b00/be-ev.png</image:loc>
      <image:title>Work - Be.EV - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.katyratican.com/portfolio/altrincham-today-magazine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/147ba5b5-1757-4a8f-aa25-4704ba79bcf3/new-era-for-sale-page-one.jpg</image:loc>
      <image:title>Work - Altrincham Today</image:title>
      <image:caption>A new era for Sale</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/a8191b5b-c9fd-4b57-89ca-ea926c826b20/new-era-for-sale-page-two.jpg</image:loc>
      <image:title>Work - Altrincham Today</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/3408b4bc-e1b5-48de-ad35-6c400f6691d5/new-era-for-sale-page-three.jpg</image:loc>
      <image:title>Work - Altrincham Today</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/38e08b00-2c34-43f7-ad44-4576a5a39394/new-era-for-sale-page-four.jpg</image:loc>
      <image:title>Work - Altrincham Today</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/620101f493c9fa4d3eaf90ac/852da358-a774-4e23-b342-fab7ef094193/greens-sale-review.jpg</image:loc>
      <image:title>Work - Altrincham Today</image:title>
      <image:caption>Restaurant review: Greens Sale</image:caption>
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