MEERKATworks

MEERKATworks, an independent media planning and buying agency, was tired of working with ‘robots’ on their SEO. They wanted a human… so in walks me!

In 2024, I did MEERKATworks’ keyword research, helping them to take the first steps towards improving their SEO and gaining more leads via search.

In early 2025, I was asked to consult with the MEERKATs on all things SEO. I have advised the team on ways to improve their on-page and off-page SEO.

It’s been a real pleasure to see the team produce more relevant SEO content, that is sure to inform their target audience. For example:

• Tourism advertising done differently: How MEERKATworks helps travel brands stand out

• How transport advertising moves brands forward

• Geo-targeted advertising campaigns: Plan location-smart across the UK (and beyond)

• Breaking through the noise: media buying for challenger food and drink brands

• AI in audio advertising: Can machines replace human creativity?

• A guide to media planning and buying

• All about ITVX Pause Ads

• YouTube overtakes ITV in UK viewing: what it means for advertisers

Client testimonial

Katy has been a much-valued extension of the MEERKATworks team for almost a year now. Her SEO skills, guidance (and good humour) have helped optimise the MEERKAT website and make our media expertise much more visible.

MEERKAT has 20 years’ experience in media planning and buying across TV, Digital, Audio, Out of Home and Print and it’s essential that we are easily found online. Our website visibility – and ‘findability’ – is being transformed by Katy.

- Heidi Carroll, Founder MEERKATworks, July 2025