Why you need a content strategy to grow your education business
The education sector is undergoing a fundamental transformation with legacy models making way for digital-first platforms. In this era, a content strategy for education is paramount for organisations in the education space. It’s vital for attracting and retaining students, parents and other stakeholders.
Whether it’s an educational consultancy, online course or a freelance tutoring service, education copywriters can add significant value to the business. In this article, we cover the importance of a content strategy for education, its benefits and how partnering with education copywriters will get you better results.
The importance of developing a content strategy
A content strategy isn’t about random content creation. It involves analysing the market, creating, publishing, distributing, measuring and managing content to meet the strategic goals of a business. A content strategy helps a business in the following ways:
1. Better brand awareness
Whether you’re developing a content strategy for education or property, one of the biggest benefits is that it increases the awareness of your brand. This helps in increasing the visibility of your digital assets such as your website.
2. Higher search engine ranking
Well-optimised content tailored to audience insights can enhance your search engine ranking. Without having to pay for paid ads, this helps increase traffic to your website.
3. Improved customer acquisition
Education copywriters can create compelling content across digital touchpoints to attract customers. This also helps brands deepen relationships with their current customers and get them to buy more premium services.
4. Greater credibility
A content strategy for education will help you generate high-quality content in your domain. This helps establish your authority and since customers prefer engaging with experts, it will drive your business growth.
The top benefits of implementing a content strategy in education
A well-defined and executed content strategy offers these advantages to those in the education sector:
You get a unique brand identity
With low entry barriers, there’s increasing competition in the education sector. A content strategy for education helps you develop a unique brand identity. This increases your brand recall and helps you stand apart from your competitors.
Education copywriters will understand your specific skill sets, advantages, tone and voice. Then they will craft content that aligns with those brand attributes. With every piece of content you share, you will be reinforcing that brand identity.
You can widen your reach
High-quality content written by education copywriters should be rooted in data insights and audience expectations. This is how you create content that prospective readers will find relevant. They will be more inclined to not just read your content but also share it with other relevant parties.
As top brands have found, organic reach has greater credibility. Without having to spend money pushing your website’s visibility or advertising your email subscription, you will get more people to know about your business.
You can improve your SEO
When you create content in-house, you will most likely be focusing on your strengths and features. But to improve the visibility of your website, your content needs to be SEO-optimised. An SEO copywriter for education can make it happen.
Experienced copywriters will analyse what your customers are searching for and how your competitors are faring. This allows them to write persuasive content that answers potential audience queries. For your website, this means better ranking in search engine results.
You can improve your lead generation
A one-size-fits-all strategy won’t help you generate more leads. What you need is a content strategy for education that understands the specific needs of consumers who are at different stages of their buyer journeys.
Education copywriters have the relevant sector experience to address the queries of different customer groups. They know how to guide someone through the whole process, ending with conversion.
You can increase audience engagement
Experienced copywriters know the unique needs and preferences of the education audience. They know what kind of content appeals to students, parents, teachers and administrators. This allows you to customise your content.
By addressing pain points, sharing valuable insights and answering common queries, education copywriters can foster engagement. With greater involvement, there will be an improvement in both enrolment and retention rates.
You can measure and adapt
The cornerstone of an effective content strategy for education is regular measurement and necessary iterations. Education copywriters have the experience and resources to track the performance of their content using relevant data.
You might learn that emails with a particular type of subject line outperform others. Or that a webpage with niche, well-researched content attracts more visitors. These insights help you refine your content strategy and importantly, ensure that your content will be continuously improving.
The benefits of working with an education copywriter on your content strategy
Education content is different from what’s created for other sectors. Prospective customers are looking for solutions that can potentially transform their education or careers. Education copywriters know this.
They understand the educational landscape and are proficient in the tone and language that the sector demands. They know that an educational brand should be built on trust and expertise. They will ensure that every piece of content aligns with the brand’s overall values and aids in both lead generation and conversion.
By partnering with education copywriters, you get the services of experts in two domains; education and communication. Since they have a long-term content strategy for education, you will get a longer content timeline with persuasive pieces of content.
Ready to get started?
All successful digital marketers know that an occasional piece of successful content doesn’t help their strategy. Just because something goes viral doesn’t mean it will help your business goals. With a comprehensive content strategy for education, you can consistently produce great content that inspires and excites your audience.
For that, you need the services of an experienced SEO copywriter with knowledge of the education sector. My portfolio features some cast studies of previous educational clients.
